Redefining the Agency experience for Grocery & FMCG brands

Strategic partnerships built on trust, data, insight, and exceptional execution

Are you looking to elevate your business to the next level? Do you need support to create and execute a successful Grocery & FMCG strategy?

At Selling Solutions, we build genuine, long-term strategic partnerships based on trust, collaboration, data, insights, and results.

Our nationwide team of experts is ready to bring your brands to life, whether it’s full business strategy, head office management, category reviews, commercial negotiations, data & insights, or field sales and merchandising.

Looking to elevate your strategy to the next level?

How we work

1. Strategic Planning and Alignment

Every successful partnership begins with strategic planning and alignment. Our experienced team collaborates closely with you to build a plan that is driven by data, insights, and a deep understanding of retailers, tailored to achieve your desired commercial outcomes. We ensure that your strategic plan is equipped with the necessary tools and strategies to succeed.

2. Country-Wide Execution

Our passionate FMCG experts across the country are dedicated to supporting your brands. They bring your strategy to life by leveraging the tools and insights we’ve developed together, combined with their exceptional retailer relationships and local knowledge. This ensures your strategy is executed flawlessly at every level.

3. Reporting, Analysis, and Insights

Opmetrix

We use the in-field sales app Opmetrix to provide real-time commentary and photos. Our daily reports and images highlight key activities in stores, offering you valuable insights into your brand’s performance. This enables us to quickly capture trends, address potential issues, and seize sales opportunities, feeding these insights back to you promptly.

Sales Performance Tools

Our customisable sales performance tools allow us to delve into details, providing insights by retailer, banner, store, pack group, SKU, or any other breakdown you require. These tools track performance against targets, previous years, or specific time periods. Our objective trackers capture performance against execution plans, with store-specific commentary on progress, wins, and challenges, giving you as much detail as you need.

Market Data Insights

Our team excels in utilizing market data resources from Dunnhumby, Nielsen, and Circana. Our extensive experience across multiple categories equips us with a broad market knowledge that enhances your brand’s strategy. Our field team uses this data to enhance in-store conversations, facilitating meaningful sales, ranging, and compliance discussions to maximize your brand’s presence in stores.